BRANDING YOUR NEXT LEVEL UP

Enlightening, creative and challenging are words that can be used to describe the Branding Workshop conducted by FT Consulting on 24 July 2014. MIT’s second collaboration with SME Centre@SMF was a workshop focusing on how businesses can gain a competitive advantage through branding which was helpful to our tenants. The workshop was limited to a small group of 50 pax to ensure active participation from each person.

The workshop began with a welcome speech from Ms Chng Siok Khim, Head of Marketing of Industrial, followed by a short introduction from SME Centre@SMF about the complimentary services and toolkits that they can provide to help SMEs improve their productivity.

To give us the 101 on branding was Mr Michael Yap, Brand Strategist of FT Consulting. Mr Yap started by introducing his prolific career to the audience, which included prominent marketing positions in top FMCG companies such as Asia-Pacific Breweries and Electrolux. He then proceeded to explain the various aspects of branding through real-life examples and interesting presentation material.

 In case you missed the workshop, here are some interesting highlights:

If you are our tenant, and would like to receive e-invitations to such events, please email us at industrial@mapletree.com.sg.